Fatsmash is a bold cloud kitchen brand built around comfort food, fast delivery, and a playful identity. The name suggests big flavors and no-nonsense portions, which positions it well for burgers, wings, loaded sides, and late-night cravings. The branding can lean into bright colors, chunky typography, and energetic visuals that feel fun rather than gourmet. The tone is confident, irreverent, and focused on taste, speed, and satisfaction.